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OpenAI Partners with Barbie-Maker Mattel šŸ¤

How to translate videos into multiple languages with AI

Welcome to another edition of Horizon AI,

Mattel just announced a partnership with OpenAI, which could bring AI-powered experiences to iconic brands like Hot Wheels, Polly Pocket, Barbie, UNO, and Masters of the Universe.

Let’s check it out!

Read Time: 4.5 min

Here's what's new today in the Horizon AI

  • Barbie Maker Mattel Teams Up with OpenAI to Create New Products

  • $2,000 Fully AI-Generated Ad Airs During the NBA Finals

  • AI Tutorial: How to translate videos into multiple languages with AI

  • AI Tools to check out

  • AI Findings/Resources

  • Video of the Day

  • The Latest in AI and Tech šŸ’”

AI News

OPENAI

Barbie Maker Mattel Teams Up with OpenAI to Create New Products

Mattel and OpenAI have announced a partnership aimed at bringing generative AI to toy-making and other products.

Details:

  • Details of the deal are limited, but the goal is to "bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety."

  • Their first "AI-powered product," which could be physical or digital, is expected to be announced later this year.

  • As part of the deal, Mattel employees will also get access to OpenAI tools like ChatGPT Enterprise to ā€œenhance product development and creative ideation.ā€

  • The company clarified that it isn’t licensing its IP to OpenAI as part of the deal and remains in full control of the products being created.

The iconic toymaker made headlines in 2023 with the blockbuster 'Barbie' movie, and it is currently working on films based on other toys, as well as planning to launch its first self-published digital game next year. However, it remains unclear whether OpenAI’s technology will play a role in these projects.

AI IN MEDIA

$2,000 Fully AI-Generated Ad Airs During the NBA Finals

Betting platform Kalshi aired a fully AI-generated ad in front of the millions of viewers watching the NBA Finals.

Details:

  • The AI ad highlights various things people can bet on — like the winner of the Finals, how many hurricanes will occur this year, and even whether the price of eggs will go up this month.

  • It was made in just a couple of days using Veo 3 by ā€œAI filmmakerā€ PJ Ace, who described it as the ā€œmost unhingedā€ commercial possible.

  • He described the process in a post on X, explaining that he used Gemini and ChatGPT to brainstorm ideas and write detailed prompts for Veo 3, generating between 300 and 400 clips, of which only 15 made the final cut.

PJ Ace says he worked alone on the project and claims it cost 95 percent less than a traditional ad, predicting that ā€œhigh-dopamine Veo 3 videos will be the ad trend of 2025.ā€

AI Tutorial

How to translate videos into multiple languages with AI

  1. Go to the HeyGen website and sign in.

  2. Click on Translate a Video.

  3. Upload your video, or paste a YouTube or Google Drive URL, then click Next.

  4. Select the source language and target language.

  5. You can also click the Advanced tab for more options like removing background noise, turning lip sync on/off, or adding more details such as the number of speakers.

  6. Once you're done, click Translate and wait a few seconds to receive your video.

AI Tools to check out

šŸ”„ Pine AI: An AI agent that takes hassle off your plate — handling customer service calls, refunds and more, so you can just focus on what matters.

šŸ“ Huntr: It helps you create tailored resumes and cover letters fast with AI.

⭐ Heynds: Transform your voice and texts into professional content in seconds.

🦾 VisionFX: All-in-one AI creative studio.

šŸ“¹ Underlord: AI video editor for effortless video creation.

AI Findings/Resources

šŸš• Waymo rides cost more than Uber or Lyft — and people are paying anyway

šŸ’” People are becoming obsessed with ChatGPT and spiraling into severe delusions

šŸ‘‰ 5 ChatGPT prompts that can help teens launch a startup

The latest in AI and Tech

The company is working with the US National Hurricane Center and international research teams to test a new AI model for forecasting tropical cyclones. It’s also launching Weather Lab, an interactive website for sharing its AI weather models.

The startup, which specializes in robotic delivery, has raised $80 million in a new funding round led by OpenAI CEO Sam Altman and his brother Max Altman, along with several venture capital firms.

The Chinese tech company claims that Seedance 1.0 outperforms current AI video models in key areas like how accurately it follows prompts, the smoothness of motion, and image sharpness.

On the benchmarking site Artificial Analysis, it ranks first in both text-to-video and image-to-video categories, beating Google’s Veo 3, Kuaishou’s Kling 2.0, and OpenAI’s Sora.

The lawsuit accuses Zhongjie ā€œJayā€ Li of stealing trade secrets related to Tesla’s development of advanced robotic hand sensors to launch his startup Proception, a Y Combinator backed company focused on building robotic hands.

The Discover feed for Meta AI is filled with users’ private conversations unknowingly shared publicly, ranging from medical advice to admissions of crimes or details about relationship problems.

That’s a wrap!

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Gina šŸ‘©šŸ»ā€šŸ’»