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OpenAI Partners with Barbie-Maker Mattel š¤
How to translate videos into multiple languages with AI

Welcome to another edition of Horizon AI,
Mattel just announced a partnership with OpenAI, which could bring AI-powered experiences to iconic brands like Hot Wheels, Polly Pocket, Barbie, UNO, and Masters of the Universe.
Letās check it out!
Read Time: 4.5 min
Here's what's new today in the Horizon AI
Barbie Maker Mattel Teams Up with OpenAI to Create New Products
$2,000 Fully AI-Generated Ad Airs During the NBA Finals
AI Tutorial: How to translate videos into multiple languages with AI
AI Tools to check out
AI Findings/Resources
Video of the Day
The Latest in AI and Tech š”
AI News
OPENAI
Barbie Maker Mattel Teams Up with OpenAI to Create New Products

Mattel and OpenAI have announced a partnership aimed at bringing generative AI to toy-making and other products.
Details:
Details of the deal are limited, but the goal is to "bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety."
Their first "AI-powered product," which could be physical or digital, is expected to be announced later this year.
As part of the deal, Mattel employees will also get access to OpenAI tools like ChatGPT Enterprise to āenhance product development and creative ideation.ā
The company clarified that it isnāt licensing its IP to OpenAI as part of the deal and remains in full control of the products being created.
The iconic toymaker made headlines in 2023 with the blockbuster 'Barbie' movie, and it is currently working on films based on other toys, as well as planning to launch its first self-published digital game next year. However, it remains unclear whether OpenAIās technology will play a role in these projects.
AI IN MEDIA
$2,000 Fully AI-Generated Ad Airs During the NBA Finals

Betting platform Kalshi aired a fully AI-generated ad in front of the millions of viewers watching the NBA Finals.
Details:
The AI ad highlights various things people can bet on ā like the winner of the Finals, how many hurricanes will occur this year, and even whether the price of eggs will go up this month.
It was made in just a couple of days using Veo 3 by āAI filmmakerā PJ Ace, who described it as the āmost unhingedā commercial possible.
He described the process in a post on X, explaining that he used Gemini and ChatGPT to brainstorm ideas and write detailed prompts for Veo 3, generating between 300 and 400 clips, of which only 15 made the final cut.
PJ Ace says he worked alone on the project and claims it cost 95 percent less than a traditional ad, predicting that āhigh-dopamine Veo 3 videos will be the ad trend of 2025.ā
AI Tutorial
How to translate videos into multiple languages with AI

Go to the HeyGen website and sign in.
Click on Translate a Video.
Upload your video, or paste a YouTube or Google Drive URL, then click Next.
Select the source language and target language.
You can also click the Advanced tab for more options like removing background noise, turning lip sync on/off, or adding more details such as the number of speakers.
Once you're done, click Translate and wait a few seconds to receive your video.
AI Tools to check out
š„ Pine AI: An AI agent that takes hassle off your plate ā handling customer service calls, refunds and more, so you can just focus on what matters.
š Huntr: It helps you create tailored resumes and cover letters fast with AI.
ā Heynds: Transform your voice and texts into professional content in seconds.
𦾠VisionFX: All-in-one AI creative studio.
š¹ Underlord: AI video editor for effortless video creation.
AI Findings/Resources
š Waymo rides cost more than Uber or Lyft ā and people are paying anyway
š Nvidiaās Jensen Huang says he disagrees with almost everything Anthropic CEO Dario Amodei says
š” People are becoming obsessed with ChatGPT and spiraling into severe delusions
š 5 ChatGPT prompts that can help teens launch a startup
The latest in AI and Tech
The company is working with the US National Hurricane Center and international research teams to test a new AI model for forecasting tropical cyclones. Itās also launching Weather Lab, an interactive website for sharing its AI weather models.
The startup, which specializes in robotic delivery, has raised $80 million in a new funding round led by OpenAI CEO Sam Altman and his brother Max Altman, along with several venture capital firms.
The Chinese tech company claims that Seedance 1.0 outperforms current AI video models in key areas like how accurately it follows prompts, the smoothness of motion, and image sharpness.
On the benchmarking site Artificial Analysis, it ranks first in both text-to-video and image-to-video categories, beating Googleās Veo 3, Kuaishouās Kling 2.0, and OpenAIās Sora.
The lawsuit accuses Zhongjie āJayā Li of stealing trade secrets related to Teslaās development of advanced robotic hand sensors to launch his startup Proception, a Y Combinator backed company focused on building robotic hands.
The Discover feed for Meta AI is filled with usersā private conversations unknowingly shared publicly, ranging from medical advice to admissions of crimes or details about relationship problems.
Thatās a wrap!
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