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- Microsoft’s Copilot Can Now Build Apps and Automate Your Job 🤖
Microsoft’s Copilot Can Now Build Apps and Automate Your Job 🤖
Create on-brand marketing content for your business with AI
Gina Acosta
October 30, 2025
Welcome to another edition of Horizon AI,
Microsoft is adding tools to create apps and workflows directly in the business version of its Copilot chatbot — a game changer for non-technical workers.
Let’s jump into it!
Read Time: 4.5 min
Here's what's new today in the Horizon AI
Microsoft 365 Copilot Can Now Build Apps and Workflows
OpenAI Rolls Out New Features for Sora
AI Tutorial: Create on-brand marketing content for your business with AI
AI Tools to check out
AI Findings/Resources
The Latest in AI and Tech 💡
AI News
MICROSOFT
Microsoft 365 Copilot Can Now Build Apps and Workflows
Microsoft introduced new tools for its Copilot AI assistant that let users build applications, automate workflows, and create specialized AI agents using only conversational prompts — no coding required.
Details:
App Builder lets users describe what they need in natural language to generate working, shareable apps complete with a database backend, user interface, and security controls. They can preview and refine the app through multiple edits and comments, all within Copilot.
Workflows Agent converts natural-language instructions into automations across Outlook, Teams, SharePoint, Planner, and more. It helps automate routine tasks such as sending emails and reminders, managing calendars, and sharing team updates.
Microsoft also introduced a “lightweight” version of Copilot Studio, the company’s agent-building platform. It allows users to create specialized AI assistants tailored to specific tasks or knowledge domains, drawing from SharePoint documents, meeting transcripts, emails, and external systems.
For now, the new features are available only to customers in Microsoft’s Frontier Program, an early access initiative for Microsoft 365 Copilot subscribers.
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OPENAI
OpenAI Rolls Out New Features for Sora
OpenAI updated Sora with new “character cameos,” clip stitching for multi-scene edits, and leaderboards for popular remixes and characters.
Details:
Character cameos build on Sora’s existing feature that lets users create AI versions of themselves that can be used by others on the platform.
Users can now create reusable characters from any video upload and tag them in future generations. These characters can include subjects such as pets, illustrations, or toys.
Once created, each character gets its own display name and handle. Users can choose whether to keep them private, share them with mutual followers, or make them available to everyone on the platform.
The new video stitching feature allows users to select multiple clips from their drafts and merge them into a single sequence.
The update also introduces a community leaderboards feature that showcases the most remixed videos and the most frequently featured users and characters.
OpenAI is also expanding Sora to Thailand, Taiwan, and Vietnam, and for a limited time, users in the U.S., Canada, Japan, and Korea can sign up without an invite code.
AI Tutorial
Create on-brand marketing content for your business with AI
Google’s new Pomelli AI tool scans a company’s website to create a detailed brand profile, then suggests campaign ideas based on that profile.
Visit labs.google/pomelli.
Enter a website URL. Pomelli will analyze it and create a “Business DNA” profile based on the brand’s unique identity. This profile includes elements such as tone of voice, custom fonts, images, and color palette.
Generate tailored campaign ideas
Using the Business DNA profile, Pomelli generates tailored campaign ideas specifically for the business.
You can enter a prompt to create content aligned with a particular vision, or select a suggested option provided by Pomelli.
Edit and create branded creatives
Pomelli then produces a set of branded marketing assets that can be edited as needed. These can be downloaded and used across various channels, such as social media, websites, and ads.
*Note: The Google Labs experiment is available in English in the United States, Canada, Australia, and New Zealand.
AI Tools to check out
👉 Gobii: Build your AI workforce. Instantly spawn a team of always-on, web browsing agents.
💥 Ekinox: Create powerful AI automation without writing code.
📷 Pixelshot: An AI-powered product photography tool that helps small brands and e-commerce sellers turn simple product photos into high-quality visuals.
🔊 Stable Audio: Generate high-quality music & sound effects with AI.
🚀 Rocket: Turn ideas into live web & mobile apps in minutes.
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AI Findings/Resources
📚 Harvard CS50’s intro to Cybersecurity – Full university course
🤔 Matthew McConaughey wants a private AI trained solely on his books, journals, and notes — so it answers based entirely on his own thoughts
😱 A user demonstrates how effective AI can be at aging and de-aging people using tools like WanAnimate and Seedream 4
👀 A 39-year-old accountant knew AI was coming for his job — so he started vibe coding
😅 A musician YouTuber used AI to make “bad music” and accidentally made a Japanese metal track that went super viral.
The latest in AI and Tech
Pinterest is testing new AI features that make boards more personalized, including “Styled for you,” an AI-driven collage tool that helps users create outfits from fashion Pins they’ve saved to their boards, and “Boards made for you,” personalized boards curated through a mix of editorial expertise and AI-powered recommendations.
The update improves reliability for topics such as psychosis, suicide, and emotional dependence.
OpenAI says it has worked with more than 170 mental health experts to train ChatGPT to better recognize signs of distress, respond with care, and guide people toward real-world support while discouraging emotional reliance on AI.
The new “Super Resolution” feature upgrades videos under 1080p to HD, with plans to expand to 4K later.
Creators will be able to opt out, and viewers can still choose to watch it in the original resolution.
Cursor has introduced Composer, its first in-house coding model, along with the new 2.0 platform that can run multiple AI agents simultaneously.
Composer is a frontier coding model that generates code about four times faster than competing systems and is capable of finishing most tasks in under 30 seconds.
The updated platform allows developers to run up to eight assistants independently, with new features like integrated web browsing, and voice command support.
Universal Music Group has settled its copyright lawsuit with AI startup Udio and partnered with the company to launch an AI-powered music creation platform next year.
The deal includes compensation and new revenue opportunities for Universal’s artists and songwriters.
That’s a wrap!
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Gina 👩🏻💻