Create Stunning On-Brand Campaigns in Minutes with AI ⚡

Welcome to another edition of Horizon AI,

Pomelli AI makes it effortless to generate on-brand marketing campaigns by automatically analyzing your website and creating tailored visuals, messaging, and creative concepts. This tutorial walks you through how to use Pomelli to build polished, ready-to-launch campaigns in just a few steps.

Let’s jump into it!

Read Time: 4.5 min

Here's what's new today in the Horizon AI

• ChatGPT's Lead Wobbles as Google's Gemini Gains Ground

• OpenAI Turns Off "App Suggestions" Feature After Criticism

• AI Tutorial: Create On-Brand Marketing Campaigns with Pomelli

• AI Tools to check out

• AI Findings/Resources

• The Latest in AI and Tech 💡

AI News

OPENAI

ChatGPT's Lead Wobbles as Google's Gemini Gains Ground

Once the trailblazer that reshaped how we use AI chatbots, ChatGPT now faces a serious challenge. Usage growth has stalled, while rivals like Gemini rapidly close the gap, prompting industry watchers to ask whether ChatGPT's dominance may finally be slipping.

Details:

• ChatGPT's global monthly active users, though still over 800 million, grew by only about 5% from July to November 2025, indicating a plateau in new user acquisition.

• In stark contrast, Google's Gemini AI app grew by 30% during the same period, suggesting it is capturing a rapidly increasing market share.

• Google's latest model, Gemini 3, has displaced OpenAI as the top performer on key "intelligence index" and technical benchmarks, which had been a point of pride and a key selling point for OpenAI for the past three years.

• This competitive pressure led OpenAI CEO Sam Altman to declare an internal "code red," signaling a shift in priorities to focus company resources entirely on improving ChatGPT's core speed, reliability, and personalization.

• OpenAI, despite generating billions in revenue, is not profitable and is burning large sums on research and computing costs. Analysts warn that if the "AI boom" proves to be a speculative bubble, the company, lacking its own profitable search business, could struggle to raise the massive funding needed to stay competitive with giants like Alphabet (Google's parent company).

Some analysts, such as Ross Hendricks of Porter & Co., suggest that without a decisive monetization or differentiation strategy, ChatGPT risks becoming an "early winner" that ultimately loses to larger rivals, as MySpace did to Facebook.

Source

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OPENAI

OpenAI Turns Off "App Suggestions" Feature After Criticism

After backlash from subscribers who saw in-chat prompts as intrusive advertising, OpenAI has paused the controversial feature, acknowledging it "fell short" and promising a better user experience. The move reflects growing sensitivity around AI monetization and user trust.

Details:

• OpenAI turned off the recently introduced suggestion tiles after users reported seeing promos for companies like Peloton and Target.

• The company insists the suggestions were part of an "app discovery" test tied to its new ChatGPT-app platform, with no financial arrangements behind them.

• Chief Research Officer Mark Chen acknowledged that the rollout "fell short," and committed to improving how such features are presented.

• Users said the suggestion tiles blended into the normal UI, making it unclear they weren't regular AI responses, effectively resembling ads.

• This underscores the risks AI platforms face when navigating monetization: even non-paid suggestions can erode user confidence if not clearly labeled or opt-in.

Source

AI Tutorial

Create On-Brand Marketing Campaigns with Pomelli

1. Go to Pomelli and click "Get Started." Enter your website or product URL. Pomelli will scan your brand and extract: colors, fonts, tone, taglines, messaging style, and product cues.

2. Review your "Business DNA." This becomes your creative foundation. Edit any part, colors, values, key messaging, or brand voice until it matches your exact identity.

3. Describe the campaign you want.

   • You can use a prompt like:
     "Create a festive holiday campaign for eco-friendly skincare that feels warm, modern, and trustworthy."

   • Pomelli will generate multiple variations, each with its own theme and tone.

4. Choose a concept and open it in the Creative Editor. Here you can:

   • Adjust headlines and body text

   • Replace images or fonts

   • Change colors

   • Resize for web, social, or email

   • Reposition graphics for different channels

5. Click "Fix Layout" to auto-align elements and ensure everything fits perfectly across formats.

6. Add a call-to-action and finalize your campaign creative. Your ready-to-publish assets are now done, fully on-brand.

AI Tools to check out

💸 Airwallex: All-in-one unified platform to open global business accounts, accept payments, and manage company spending.

💡 Rocket: Build production-ready full-stack apps with prompts in minutes.

🎥 Strater AI: Transform videos, PDFs, and articles into smart study materials with AI.

🔗 MCPTotal: Launch private MCP servers instantly and connect your agents easily.

💻 Vector: Intelligent search for macOS, powered by on-device machine learning.

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AI Findings/Resources

📧 Google refutes claims it used Gmail content to train AI models.

🏭 This is how robots and AI are already reshaping the Chinese economy.

⚠ What OpenAI did when ChatGPT users lost touch with reality.

🔬 Mark Zuckerberg and Priscilla Chan bet that AI can cure all diseases.

👋 Gemini 3 coding a sign language recognition app in under 5 minutes.

The latest in AI and Tech

Gemini 3 Deep Think, Google's Most Powerful AI Model Yet

Google has unveiled Gemini 3 Deep Think, a next-generation AI model that promises enhanced reasoning, creativity, and understanding, positioning it as one of the most capable AI systems on the market.

Pat Gelsinger Pushes to "Save Moore's Law" with Federal Support

Intel CEO Pat Gelsinger is calling for renewed federal backing to reinvigorate Moore's Law, arguing technological progress and semiconductor innovation depend on strategic government-industry collaboration. The appeal underscores the growing stakes around AI infrastructure, hardware competition, and global semiconductor leadership.

New UK AI Challenger Claims It Can Beat ChatGPT 

A newly launched UK-based AI claims to outperform ChatGPT. Early testers have tried it out, with mixed results, offering a fresh look at emerging alternatives in the generative-AI marketplace.

Anthropic Interviewer asks humans how they use AI (1,250 voices and counting) 

Anthropic has launched Anthropic Interviewer, a Claude-powered system that automatically conducts large-scale interviews with users to understand how they use AI. In a first run involving 1,250 professionals, the tool elicited mixed sentiments: many praised AI's productivity boost, while others expressed concerns about trust, job identity, and long-term impact.

AI-Literacy Trends Surge on TikTok 

As AI tools and discussions spread, TikTok is becoming a major platform for AI literacy, with creators teaching, debating, and exploring AI skills, ethics, and tools in short-form videos. But while democratizing knowledge, it also raises questions about the accuracy and depth of what's being taught.

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Gina 👩🏻‍💻