AI in Our Jobs: How Fast It’s Coming and Who’s Ready 📈

Welcome to another edition of Horizon AI,

As the popularity of autonomous "agentic" AI web browsers rises, so do concerns over security and user control. Perplexity addressed these issues by rolling out several major updates to its Comet Assistant.

Let’s jump right in!

Read Time: 4.5’ min

Here's what's new today in the Horizon AI

• Chart of the week: AI in Our Jobs: How Fast It’s Coming and Who’s Ready

• Perplexity Adds New Controls to Comet AI Assistant 🛑

• AI Findings/Resources

• AI tools to check out

• Video of the week

TOGETHER WITH DESELECT

Explore the 2025 Marketing Operations Trends

The 2025 State of Marketing Operations Report provides clarity on technology, team structure, data management, and more, as shared by 34 marketing leaders. Are you challenged by audience overlap or tech misalignment? This report covers proven strategies to modernize operations and boost campaign ROI. Download now and lead the way in marketing excellence!

Download the 2025 State of Report

Chart of the week

AI in Our Jobs: How Fast It’s Coming and Who’s Ready

• This report explores companies’ technology and business readiness for AI adoption. It concludes that employees are ready for AI. The biggest barrier to success is leadership.

Source

AI News

PERPLEXITY

Perplexity Adds New Controls to Comet AI Assistant

As agentic AI browsers like Perplexity's Comet and OpenAI's ChatGPT Atlas gain the ability to perform complex tasks, like shopping or logging in, concerns about data privacy and malicious "prompt injection" attacks have increased. Perplexity has responded by adding key safeguards to the Comet Assistant, focusing on Transparency, Control, and Sound Judgment.

Details:

• The AI will now pause and ask for user confirmation before performing "high-stakes" actions like logging into a site or completing a purchase.

• Users can view the AI's step-by-step actions and its underlying reasoning in the Assistant sidecar.

• Clear buttons enable users to immediately stop the Comet Assistant or request new guidance at any time.

• The search bar now allows users to easily toggle between traditional browsing and letting the AI Assistant browse and act on their behalf.

• These controls are designed to mitigate risks, like indirect prompt injection, where hidden instructions on a webpage could hijack the AI agent.

Source

TOGETHER WITH ROKU

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

AI Findings/Resources

🤣 Generate viral memes using the AI meme maker in 110 languages.

💻 Use of AI to convert human language into code, 'Vibe coding'

📈 ECON report on the impact of AI on the financial sector

✨ Long-press any image on X and turn it into a video.

AI Tools to check out

🎯 SpotInfo AI: AI sales tool that personalizes discovery, answers research questions in real-time, and identifies high-intent leads.

#️⃣ Nakora: Provides smart topic tag recommendations to enhance your project's visibility.

⚡ Codeflash: Discover the fastest version of your Python code through AI-powered optimizations, verify correctness, and get performance gains

📋 ClipboardAI: Run your own AI prompts instantly, right inside any app.

⚙ PartGenie: AI co-pilot for electronics component sourcing and design.

Video of the week

Top AI researchers look beyond LLMs

"Top AI researchers look beyond LLMs" focuses on the emerging frontier in artificial intelligence: World Models. This new type of AI is being developed by major players like Tencent, Google, and Nvidia, and is attracting top researchers away from focusing solely on Large Language Models (LLMs).

• LLMs (Language Models), like ChatGPT, describe reality by memorizing facts and patterns.

• World Models simulate reality by learning the laws of physics and their corresponding contexts.

• World Models can take a simple input (like a 2D photo) and quickly generate a fully interactive 3D environment.

• This allows AI to predict behavior in new situations (like understanding gravity), opening up entirely new markets and changing the economics of AI development.

• Potential real-world applications discussed include:

  • Autonomous Driving

  • Real Estate Virtual Tours

  • Manufacturing

  • Designs

That’s a wrap!

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See you in our next edition!

Gina 👩🏻‍💻